160Characters Association reports that only 17% of those with a mobile use their phone for anything other than to make calls or send text messages on a daily basis, avoiding the more complex features available according to research from Mobeon.
The NOP Omnibus survey interviewed 999 nationally representative adults in Great Britain aged 15+ via telephone between 26-28 August, 2005 was conducted on behalf of Stockholm based mobile messaging company Mobeon. It found that, on a daily basis, advanced services such as call diverts, picture galleries, calendars, MMS, email or web access are left untouched by all but 17% of mobile users.
So we found out what is the smartphone killer application: voice calls. Surprise!
> Smartphones are... phones!
This truly represents a failure of the SmartPhone ecosystem to have (yet) produced anything of added value.
I guess the only success story in the "smarter" phone space is still the BlackBerry...